Interview with Nicolas Castanheira, Chief Marketing Officer at Jet Luxe

In this interview, Nicolas Castanheira, Chief Marketing Officer at Jet Luxe, dives into the details of the company’s latest membership offering—Invictus 25. Designed to cater to frequent flyers, business executives, and luxury travelers, Invictus 25 offers unparalleled flexibility and personalization in private aviation. Castanheira highlights the program’s key features, including sustainability initiatives, privacy and security measures, and how it adapts to changing travel trends. The discussion also explores the program’s tiered membership structure, loyalty rewards, and its seamless approach to global travel. With Invictus 25, Jet Luxe continues to raise the bar in luxury aviation, offering a next-level experience for its elite clientele.

Can you describe your role at Jet Luxe and how you contribute to the company’s growth?

• As CMO, my role is centered around creating and executing marketing strategies that resonate with our target audience. I focus on elevating Jet Luxe’s brand presence, ensuring that every communication, from digital to print, reflects our values of luxury, personalization, and innovation. My efforts help drive awareness and attract high-net-worth individuals, which is crucial to fueling our growth.

What sets Jet Luxe apart in the competitive world of private aviation?

• Our brand’s commitment to delivering an exceptional experience is at the heart of what sets us apart. From the moment clients engage with us online to their flight experience, every touchpoint is carefully curated to exceed expectations. We emphasize a seamless, high-end customer journey, leveraging cutting-edge digital platforms to create a modern, luxurious experience.

What are the primary factors driving the expansion of private aviation in the U.S.?

• The rise of digital convenience, paired with the desire for luxury travel, is a big factor. We’ve seen a shift where clients expect a blend of flexibility and high-end experiences. Technology has made private aviation more accessible, and people are prioritizing personalized travel over conventional commercial flights, especially in today’s fast-paced world.

How are private aviation companies positioning themselves to capitalize on the expanding U.S. market?

• From a marketing perspective, companies are investing heavily in brand storytelling and partnerships with other luxury sectors. At Jet Luxe, we focus on building relationships with high-end brands that align with our values, offering clients exclusive experiences that go beyond just flying. Enhancing our digital presence is key, too—we’re leveraging data to offer personalized recommendations and tailored journeys.

Which regions in the U.S. are currently experiencing the most growth in private aviation?

• We’re seeing a lot of growth in the Southeast, particularly in Florida, as well as on the West Coast. These areas have strong demand for private aviation due to a combination of high-net-worth individuals, thriving business hubs, and luxury lifestyle preferences. Our marketing efforts are focused on these hotspots to capture and engage this audience.

What are the key factors contributing to the growth of private aviation in these regions?

• It’s a mix of affluence, business activity, and a growing demand for convenience and exclusivity. Our focus as a marketing team is ensuring that our messaging aligns with the needs of these clients, promoting the idea that Jet Luxe provides not just transportation but a complete luxury travel experience.

About Jet Luxe:

Jet Luxe is a full-service private jet charter, ultra-personalized travel, and aircraft management company. Jet Luxe is headquartered in Dubai with regional bases across the Middle East, Africa, the United States, Latin America, Continental Europe, and Asia Pacific.

For media inquiries, please contact:

Nicolas Castanheira

Nicolas.castanheira@jetluxe.com